How Search Engine Optimization (SEO) is Changing For The Future and What To Do About It

How Search Engine Optimization (SEO) is Changing For The Future and What To Do About It

 “I think the search engines are the new equivalent of publishing:

   an enabler of information”

  Sir James Dyson, British Inventor, Industrial Design Engineer and founder

  of the Dyson Company. 

 

Search Engine Optimization (SEO)has been a never-ending system that started off using select “keywords”, and now it has turned into an elaborate necessity within every marketing strategy. SEO and organic page rankingis an ever-changing field within the Google ecosystem.  Google relies on many individual ranking signalsand these signals change at various times. These signals are otherwise known as algorithms.  Be prepared for these excited and much needed changes to optimize searchesfaster and better. 

 

What's Changed and Why Is It Important Now for Professional Services? 

Google's methodology is understanding the search's intent and the contextual meaning of terms as they appear in the datasphere. Google's semantic search(or a string of words/contextual) has replaced key words. Google has been much better and sophisticated in understanding the meaning behind search queries. How? They return content that matches the actual meaning and intent behind the request. Mobile versions are tried and true and continues to trend upwards.  

Digital Transformation Is Happening Now - This White Paper Will Tell You How

Digital Transformation Is Happening Now - This White Paper Will Tell You How

Digital Transformation Is Happening Now

 

“We drive into the future using only our rearview mirror”

--Marshall McLuhan

 

Technology has changed the way we live, the way we do business and the way we market our services.  An embrace of a digital mindset encompasses everything we do from HR and operations to business development and marketing. Digital transformation is primarily about evolving opportunities in a landscape of enlightening our audiences and standing out amongst the competition.  Yes, it’s a marketing technology investment that will reap rewards. 

 

The client experience continues to be the ultimate value-maker.

 

For all firms in management accounting, law firms and other service industries, all elements of business strategy are becoming increasingly digitized with marketing being revolutionized by marketing technology developments, automation and software. More is being done to drive their enlighten their audiences and stand out against competitors. 

Click Here to Download Whitepaper

Exciting Times for an Adapting and Sharing Economy

“If I had asked people what they wanted, they would have said faster horses.”

― Henry Ford

 Disruption and Transformation.  Commonly and might even be excessively-used buzzwords in this new era, particularly so, in marketing circles. As I see it, a large part of it is as simple as evolving, adapting, pivoting and acting on worthwhile transitions that bring exciting opportunity at an easy, relatively fast pace and there’s more to learn.  Marketing change and evolving opportunities, in my mind, have been a mainstay since the Madmen days.

What I’ve learned from working with law firms and professional services is that each of them have their own strengths and are uniquely different, embracing change in a manner that works best for them.

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9 Essential Truths about Content Marketing – the Message with the Medium

9 Essential Truths about Content Marketing – the Message with the Medium

By Rosemary Beach

"Everybody experiences far more than he understands. Yet it is experience, rather than understanding that influences behaviour."
– Marshall McLuhan, author of "The Medium is the Massage"

1. Compelling Content is Vital

High-quality content and variety of information are what readers have an appetite for, and ultimately find value in. Authenticity, a new-order marketing term, is defined as expression in your own voice with input from various sources and perspectives. As an industry expert you are a catalyst for change or an authority expert on trends and insights. Reader curiosity happens when commentary on your processes used, the hiccups and how it was handled are essential components for true engagement. Offering examples in a personalized context of your own experiences ignites curiosity as it pertains to the relevance of a matter and what we want them to learn.   

2. Raised Standards Expected from Discerning Knowledge-Seekers

88% of B2B Marketers today use content marketing as a component of business development planning. Content within the realm of marketing and business development for law firms and professional services is a growing trend – in 2016 and into 2017, 50% of all B2B (and B2C) companies will increase...

Getting Video to Work to its Most Optimal Advantage

Getting Video to Work to its Most Optimal Advantage

Like a photograph, video has the unique quality advantage of the visual experience over every other medium. They say a picture speaks a thousand words. The 3-5 minute video has the power to do even more. From a strategic-creative perspective, an accounting or experience of a case or case study, a topical subject, or a narrative in the most authentic style garners optimal engagement. For viewers, notably clients, the video experience increases trust delivering on an emotive connection....