“I think the search engines are the new equivalent of publishing:
an enabler of information”
Sir James Dyson, British Inventor, Industrial Design Engineer and founder
of the Dyson Company.
Search Engine Optimization (SEO)has been a never-ending system that started off using select “keywords”, and now it has turned into an elaborate necessity within every marketing strategy. SEO and organic page rankingis an ever-changing field within the Google ecosystem. Google relies on many individual ranking signalsand these signals change at various times. These signals are otherwise known as algorithms. Be prepared for these excited and much needed changes to optimize searchesfaster and better.
What's Changed and Why Is It Important Now for Professional Services?
Google's methodology is understanding the search's intent and the contextual meaning of terms as they appear in the datasphere. Google's semantic search(or a string of words/contextual) has replaced key words. Google has been much better and sophisticated in understanding the meaning behind search queries. How? They return content that matches the actual meaning and intent behind the request. Mobile versions are tried and true and continues to trend upwards.