Strategic Development for Firms and Practice Groups

Performance-based focussed plans for the competitive advantage

  • Strategic development and plans – firm differentiation, attributes and where your firm is to be positioned and wants to be.
  • Value proposition, SWOT, positioning & mapping
  • Deployable solutions-based strategies and client programs
  • Client and competitive intelligence: research and CRM review, evaluation and analysis
  • Client and industry segmentation to serve needs and demands
  • Emerging industry opportunities – trends analysis and evaluation
  • Core practice refinements and enhancements
  • Digital technology and channels: analytics and future direction

Marketing Services

Putting plans into action with seamless integration

  • Integrated marketing plans and tactical execution at all multiple touchpoints (channels)
  • Branding and brand essence for individual lawyers or practice groups
  • Engagement and plan & response programs (call to response mechanisms for new client lead generation)
  • Marketing and creative briefs to creative and digital vendors
  • Digital asset management and technology integration that leverages CRM
  • Directories and rankings

Communication Services

Smart, Persuasive & Engaging to Get Noticed

  • Firm website strategy and architecture
  • Communications plan – key messaging strategies & development
  • Content with thought leadership, copywriting and strategic recommendations for: articles, white papers, proposals, media releases, case studies, lawyer bios, practice group profiles, proposals and presentations
  • Content calendars
  • Media release, strategic media angles & media relations
  • Paid advertising
  • SEO (Search Engine Optimization) for firms
  • Social media integration
  • Influencer strategies
  • Sponsorships – development and strategic negotiation

Business Development Services

Outperform with fresh, results-structured ideas for file growth

  • Client-centric and relationship building programs to forge stronger bonds
  • Influencer outreach: speaking series at client industry associations and executive roundtables
  • Cross-selling planning within firm and practice groups
  • Identify new opportunities in industry segmentation groups
  • Strategic marketing planning for client events
  • Coaching
  • Identify new opportunities in industry segmentation groups

Connection Planning

The right information at the right time in the right channels

  • Content calendars for communications integration and achieving plans
  • Social media planning and execution and third-party website aggregators
  • Website and social media analytics
  • E-mail marketing programs
  • Video planning (including content) and production