Strategic Development for Firms and Practice Groups

Performance-based focussed plans for the competitive advantage

  • Strategic development and plans – firm differentiation, attributes: Where your firm is to be positioned and wants to be.

  • Value proposition, SWOT, positioning & mapping

  • Deployable solutions-based strategies and client programs

  • Client and competitive intelligence: research and CRM review, evaluation and analysis

  • Client and industry segmentation to serve needs and demands

  • Emerging industry opportunities – trends analysis and evaluation

  • Core practice refinements and enhancements

  • Digital technology and channels: analytics and future direction

Marketing Services

Putting plans into action with seamless integration

  • Integrated marketing plans and tactical execution at all multiple touchpoints (channels)

  • Branding and brand essence for individual lawyers, accountants, advanced professionals or practice groups

  • Engagement and plan & response programs (call to response mechanisms for new client lead generation)

  • Marketing and creative briefs to creative and digital vendors

  • Digital asset management and technology integration that leverages CRM

  • Directories and rankings

Communication Services

Smart, Persuasive & Engaging to Get Noticed

  • Firm website strategy and architecture

  • Communications plan – key messaging strategies & development

  • Content with thought leadership, copywriting and strategic recommendations for: articles, white papers, proposals, media releases, case studies, lawyer bios, practice group profiles, proposals and presentations

  • Content and Content Calendars

  • Media release, strategic media angles & media relations

  • Paid advertising

  • SEO (Search Engine Optimization) for firms

  • Social media integration

  • Professional Bios & Influencer strategies

  • Sponsorships – development and strategic negotiation

Business Development Services

Bridging communications and Marketing with business development

  • Client-centric and relationship building programs to forge stronger bonds with marcom and BD

  • Showing marketing communications leadership to help drive business development growth

  • Influencer outreach: speaking series at client industry associations and executive roundtables

  • Cross-selling planning within firm and practice groups

  • Identify new opportunities in industry segmentation groups

  • Strategic marketing planning for client events

  • Identify new opportunities in industry segmentation groups

Connection Planning

The right information at the right time in the right channels

  • Strategically-written content for communications integration and achieving business plans

  • Social media planning and execution and third-party website aggregators

  • Website and social media analytics

  • E-mail marketing programs

  • Video & podcast planning (including content) and production