The Interplay of Marketing Communications and Business Development
Why it matters to professional service firms
It's a new era of marketing with firms. Critical leadership is now a requirement in today's competitive legal landscape, the fierce hand of marketing forces, tight client budgets, less lucrative files, a crowded marketplace with more specialized approaches and finally, pricing model pressures. Constant flux is ever present in the fast-changing productivity of a law firm, accountancy, or business services firms. Partner/star power retention, business growth and threats of profit erosion are ever-present Smart and guided optimism is the standard norm.
This is the new world order.
Law and professional services firms can be revenue generators and gain firm market share. Strategic marketing helps with this game-changing transformation. Defining your firm's attributes and unique differentiators will expand business to accelerated heights. Problem-solving to key industries and sectors, defined practices and go-to strategies is in this new millennium is the new world order.
Clients are the life-blood of any firm and deserve the best. Firms that exist in the world of parity offerings will be an elusive proposition in a world of client needs that are broadening. That's a fact – client surveys are saying so. Clients evolve as part of this journey – do what they've been asking for, do what makes sense for them and what they want in the future together with their service-delivery firm.
Brand marketing is set to work for clients to facilitate better decision-making so that the client itself, delivers your firm's message and experience.
ENGAGE. ENHANCE. ENTRUST. ENACT.TM
Spring has finally arrived! My latest article on SEO was published in PM Forum Magazine, an international professional services marketing magazine.
Communications, Marketing and Digital is evolving. Taking an integrated or campaign approach improves success of the user experience, more viewing and readership and ultimately increased engagement of your organization’s services.